Industrial Sales and Marketing Blog

Business News You should know

Debating adoption of sales and marketing tech? Consider CRM software

21 May 2020- 3 min read
Research from Capterra indicates that among 500 businesses surveyed, while CRM software is widely adopted among sales te...
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Quick! What’s the difference between a CRM and marketing automation software?

15 May 2020- 5 min read
Hint: it’s not as simple as a CRM is for sales and marketing automation is for marketing. Each type of software has some...
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Data, Data Everywhere

06 May 2020- 2 min read
Editor's note: this blog was originally published in December 2014 and has been revised and updated in May 2020 for accu...
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What Do Industrial Buyers Want?

30 April 2020- 3 min read
In sales, knowledge is power. You probably know your products and services inside and out, pricing schedules, your top c...
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Tools of the Trade for Remote Teams

24 April 2020- 3 min read
COVID-19 has presented many obstacles and life-changing behaviors in our daily lives, and yet I am finding some positive...
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Keep your wheel rolling: what sales and marketing can learn from the Wheel of Life model

17 April 2020- 3 min read
When we reflect on our sales and marketing work and assess areas of strength and areas for improvement, it’s hard to kno...
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What’s the Cost of Not Facing Operational Inefficiencies?

09 April 2020- 3 min read
Inefficiency costs companies anywhere from 20% to 30% of their revenue every year, according to research firm IDC.
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A Predictable Sales Forecast: Get Off the Roller Coaster

02 April 2020- 2 min read
A predictable sales forecast - is that even possible? We don’t often use "predictable" and "sales" in the same sentence....
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