We hear about data analytics and data-driven decision-making in just about every industry from health care to education to manufacturing. In the world of B2B marketing and sales, companies turn to data to create buyer profiles and personas, promote...
I’ve recently been listening to a podcast series by Dave Austin. Dave is a mental performance coach who stresses the importance of narrowing down thoughts and getting “in the zone”– visualizing success, and being so focused that nothing in...
What Questions to Ask for B2B Industrial Marketing Research Think you want to do a market research survey? You’re pretty sure that your product is what the market needs, but you really don’t know. So, it’s time for a...
B2B Lead Generation in Manufacturing Competition is fierce today in every sector, but even more so in industrial manufacturing. Why? There’s more supply than demand and the variables demonstrated in thestatistics cited beloware hitting hard. It’s more vital than...
Why Use Customer Relationship Management Software? As an industrial manufacturer, you have many moving parts to oversee (see what I did there?). A Customer Relationship Management system (CRM) is a powerful tool for sales and marketing that helps streamline...
By now, hopefully, we’ve all stopped writing “2015” on everything.Thenew year is going strong, winter’s finally arrived, and we’re probably all working hard to use what we learned last year.Here’s what I learned – tools can make or break...
Data migration isn’t something to be taken lightly. Let’s stop here. What do I mean exactly by data migration? It’s the process of moving data from one location to another. In some cases this may also involve combining two...
How to determine your market size Don’t we all want the entire pie for ourselves? Of course, that comes with ramifications, mostly around the waistline. In business, we all want a little more of the available pie. Who among...
B2B Lead Generation Questions Customers. Clients. Whatever you call them, our businesses exist because of them. We all know this. But did you know that many small businesses survive on one large client or a few word-of-mouth referrals? Unfortunately,...
Let’s talk about how to generate B2B leads in the manufacturing industry. Specifically, let’s talk about how to generateoriginal equipment manufacturer (OEM)leads and customers. Think about your current OEM client base. How did they discover you? They were probably...