Industrial Sales and Marketing Blog

Business News You should know

The Real Cost of Data

15 June 2020- 2 min read
It’s no secret that poor quality data costs organizations BIG DOLLARS. Being in the business of lead generation, strateg...
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Data, Data Everywhere

06 May 2020- 2 min read
Editor's note: this blog was originally published in December 2014 and has been revised and updated in May 2020 for accu...
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What’s the Cost of Not Facing Operational Inefficiencies?

09 April 2020- 3 min read
Inefficiency costs companies anywhere from 20% to 30% of their revenue every year, according to research firm IDC.
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Don’t Just Search, Enable Sales with Online Databases

20 November 2019- 4 min read
Business is about building relationships between companies, but at some point you won’t know who else is out there to bu...
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Want Better Results? Prioritize Data Quality

19 March 2019- 6 min read
We recently blogged about data terminology and several of the sources marketers use to gather insight, plan campaign str...
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9 Data Terms Explained: Making Sense of a Hot Commodity

11 February 2019- 4 min read
We hear about data analytics and data-driven decision-making in just about every industry from health care to education ...
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6 Tips for Deploying Market Research Surveys

23 August 2018- 8 min read
Think you want to do a market research survey? You’re pretty sure that your product is what the market needs, but you re...
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Why You Should Analyze and Track Your Marketing Efforts

03 February 2017- 2 min read
If you're a manufacturer, you know that going from blueprint to delivery requires a very customized, repeatable process....
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