Industrial Sales and Marketing Blog

Business News You should know

The Real Cost of Data

15 June 2020- 2 min read

It’s no secret that poor quality data costs organizations BIG DOLLARS. Being in the business of lead generation, strateg...

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06 May 2020- 2 min read

Editor's note: this blog was originally published in December 2014 and has been revised and updated in May 2020 for accu...

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09 April 2020- 3 min read

Inefficiency costs companies anywhere from 20% to 30% of their revenue every year, according to research firm IDC.

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20 November 2019- 4 min read

Business is about building relationships between companies, but at some point you won’t know who else is out there to bu...

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19 March 2019- 6 min read

We recently blogged about data terminology and several of the sources marketers use to gather insight, plan campaign str...

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11 February 2019- 4 min read

We hear about data analytics and data-driven decision-making in just about every industry from health care to education ...

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23 August 2018- 8 min read

Think you want to do a market research survey? You’re pretty sure that your product is what the market needs, but you re...

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03 February 2017- 2 min read

If you're a manufacturer, you know that going from blueprint to delivery requires a very customized, repeatable process....

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