Industrial Sales and Marketing Blog

Business News You should know

4 Things B2B Manufacturers Can Do to be Found by OEMs

07 May 2021- 3 min read
Let's talk about how to generate B2B leads in the manufacturing industry. Specifically, let's talk about how to generate...
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Getting Sales to Engage with Marketing in the age of Inbound Marketing

07 April 2021- 3 min read
We’ve written previously about the disconnect between marketing and sales. Here, from a sales perspective, we’ll look at...
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Sales and Marketing: Fix the Disconnect

31 March 2021- 4 min read
The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and di...
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Meet your new colleague, Content!

19 February 2021- 4 min read
There are always some questions when a new team member comes on board – are they up to speed on your equipment and appli...
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Revenue Performance Management: Measure What Matters!

21 January 2021- 2 min read
So far in this series we’ve talked about ways to manage and drive revenue by developing buyer personas (like Engineer Er...
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Revenue Performance Management: Repeat and Scale!

11 January 2021- 3 min read
In the other blogs in this series, we’ve gone over the steps in the Revenue Performance Management (RPM) cycle and given...
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RPM: 4 Reasons You Aren’t Optimizing (But Think You Are)

05 January 2021- 3 min read
In the last installment of this series, we talked about the importance of metrics and analyzing data in the Revenue Perf...
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Revenue Performance Management: Capturing and Tracking Those Leads!

08 October 2020- 4 min read
Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...
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