Industrial Sales and Marketing Blog

Business News You should know

4 Things B2B Manufacturers Can Do to be Found by OEMs

07 May 2021- 3 min read

Let's talk about how to generate B2B leads in the manufacturing industry. Specifically, let's talk about how to generate...

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07 April 2021- 3 min read

We’ve written previously about the disconnect between marketing and sales. Here, from a sales perspective, we’ll look at...

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31 March 2021- 4 min read

The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and di...

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19 February 2021- 4 min read

There are always some questions when a new team member comes on board – are they up to speed on your equipment and appli...

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21 January 2021- 2 min read

So far in this series we’ve talked about ways to manage and drive revenue by developing buyer personas (like Engineer Er...

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11 January 2021- 3 min read

In the other blogs in this series, we’ve gone over the steps in the Revenue Performance Management (RPM) cycle and given...

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05 January 2021- 3 min read

In the last installment of this series, we talked about the importance of metrics and analyzing data in the Revenue Perf...

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08 October 2020- 4 min read

Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...

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