Industrial Sales and Marketing Blog

Business News You should know

Meet your new colleague, Content!

19 February 2021- 4 min read
There are always some questions when a new team member comes on board – are they up to speed on your equipment and appli...
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Revenue Performance Management: Measure What Matters!

21 January 2021- 2 min read
So far in this series we’ve talked about ways to manage and drive revenue by developing buyer personas (like Engineer Er...
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Revenue Performance Management: Repeat and Scale!

11 January 2021- 3 min read
In the other blogs in this series, we’ve gone over the steps in the Revenue Performance Management (RPM) cycle and given...
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RPM: 4 Reasons You Aren’t Optimizing (But Think You Are)

05 January 2021- 3 min read
In the last installment of this series, we talked about the importance of metrics and analyzing data in the Revenue Perf...
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Revenue Performance Management: Capturing and Tracking Those Leads!

08 October 2020- 4 min read
Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...
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Revenue Performance Management: Acquire That Customer!

05 October 2020- 2 min read
Previously, we discussed: Finding the best targets for your solutions or products (your sales personas) Developing conte...
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You’ve generated leads - now what? 6 steps to creating a lead scoring strategy that converts

17 September 2020- 7 min read
All leads are not of equal importance to your Sales team. Some are ready to speak with a salesperson and purchase. Other...
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Revenue Performance Management: Time for Onboarding!

16 September 2020- 1 min read
Previously, we discussed how to acquire customers - and how to help those customers see how your products and services f...
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