Industrial Sales and Marketing Blog

Business News You should know

Keep your wheel rolling: what sales and marketing can learn from the Wheel of Life model

17 April 2020- 4 min read
When we reflect on our sales and marketing work and assess areas of strength and areas for improvement, it’s hard to kno...
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What’s the Cost of Not Facing Operational Inefficiencies?

09 April 2020- 3 min read
Inefficiency costs companies anywhere from 20% to 30% of their revenue every year, according to research firm IDC.
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Finding Ideal Clients With Content Marketing

05 March 2020- 5 min read
In the past, we've discussed why you should define your ideal client/prospect – and how to do it! We called this creatin...
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Timing in Lead Generation Part 3: Inbound Alone is Like Having One Gear

03 February 2020- 5 min read
In part two of this series we looked at outbound activities and the time it takes to create, train, and deploy a consist...
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2 Smart Ways to Use Your Marketing Resources

28 May 2019- 4 min read
In business, resources are always limited, which means using them wisely for the greatest return. It’s true of how you a...
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SEO - An Engineer's Explanation

19 February 2019- 4 min read
In my work helping companies build their businesses in the manufacturing, engineering, and technical markets, I often re...
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Storytelling in the B2B World

30 November 2017- 4 min read
As a lead generation company, we're always discussing the importance of being found on the internet through SEO, bloggin...
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3 More Reflections on Business Development for Contract Manufacturing

01 November 2017- 3 min read
After my team’s visit to the latest HubSpot conference I got thinking about this post I wrote a while back. It still res...
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