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Industrial Sales and Marketing Blog

Business News You should know

Sales and Marketing: Fix the Disconnect

31 March 2021- 4 min read
The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and di...
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6 Advantages of CRMs for Industrial Sales and Marketing

23 March 2021- 3 min read
As an industrial manufacturer, you have many moving parts to oversee (see what I did there?). A Customer Relationship Ma...
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Making the case: CRM for manufacturers

22 July 2020- 3 min read
Does your business utilize enterprise resource planning (ERP) software? If you do, you know it gives you powerful insigh...
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Debating adoption of sales and marketing tech? Consider CRM software

21 May 2020- 3 min read
Research from Capterra indicates that among 500 businesses surveyed, while CRM software is widely adopted among sales te...
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Quick! What’s the difference between a CRM and marketing automation software?

15 May 2020- 5 min read
Hint: it’s not as simple as a CRM is for sales and marketing automation is for marketing. Each type of software has some...
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Advantages of a CRM: A Fresh Perspective

17 September 2019- 2 min read
As interns, we are considered the “fresh eyes” of the industry. So why is it, in school, the term CRM is glossed over? W...
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DISCOVER The Right CRM for You

12 September 2018- 4 min read
Investing in a CRM is a huge decision. Most executives and managers realize the serious nature of this kind of investmen...
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Buying a CRM? Don't go at it Alone.

25 August 2017- 3 min read
You want to increase sales, and you understand that strengthening and managing your professional relationships with cust...
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