How Interns Can Enhance Your Team

Interns can be a great addition to a team if they are leveraged in the right way.  They can bring new perspective, fill existing gaps on your team, and expand skills you didn't know you needed.  Let's talk about how to get the peak performance out of your interns. 

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Frictionless Sales and Marketing: An Operations Perspective

If you work in manufacturing or industry, you know operations management is a fundamental part of running a successful company. But you might not be aware that in the last 10 to 15 years, the concept has become important in marketing too. Just like in manufacturing, it’s all about keeping an eye on production and workflow from start to finish, making sure teams and tasks are coordinated to achieve optimal efficiency. Along the way, procedures might be tweaked based on KPIs, budgeting, and accounting data to stay responsive to clients and adapt to the needs of a specific campaign. And of course, one of the biggest goals is gaining visibility into projects to accurately measure (and hopefully improve) return on investment or ROI.

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5 Things I've Learned as a Sales Intern

When I heard that I was going to be a sales and marketing intern, I had no idea what to expect. I was very excited yet nervous at the same time. I had always been interested in sales but, to be honest, I had never sold anything. I want to take this time to share the 5 most important things I’ve learned as a sales intern and how they will continue to help me through the rest of my internship and career.       

*Image source: http://blog.admissions.illinois.edu/?p=5218

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A Reset Can be Painful

Have you ever gotten so wrapped up with the everyday that you forgot to take the time to appreciate what you have? I believe this is, mostly, a rhetorical question for just about anyone. It definitely is for me. My wife and I run a local small business in Dayton, OH

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What Do Young Professionals Want?

We all have been bombarded with information about millennials in the workplace. A great deal of it revolving around the their expectations and behaviors. Unfortunately, I do believe they are getting a bad rap. Here at Acadia, we have been actively hiring millennials as  interns for the past 5 years. I'm not saying that what we read or hear is incorrect, but more often than not, it is laced with opinions and perceptions which are not wholly accurate. Most of the time, these opinions come from, let's say, more seasoned individuals. I'm guilty as well. As business owners, we better figure out the formula. Why? Because these young professionals are the fastest growing sector of the work force and 50% of buying and sourcing decisions are being made by them. 

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HubSpot Partner Day 2017: Key Takeaways

Slide courtesy of HubSpot Principal II Channel Consultant Oliver Baron

Acadia, a Gold HubSpot partner, was invited to attend Hubspot Partner Day 2017, our first such invitation - and it was an offer we couldn’t refuse.  The intense two days of learning (yes – Partner Day is actually two days) and networking with other HubSpot partners was well worth the trip to the company’s Cambridge, Mass. HQ, despite the five hour flight delay.  I returned with copious notes to share with the Acadia team so we can do an even better job of helping our customers boost their revenue.

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Happy Holidays and a Heartfelt Thanks from Acadia


2016 has been an eventful year...and it seemed to go by so quickly.  It's hard to believe so much was packed into such a seemingly brief amount of time. But between the Olympics, the new president of the United States, the loss of so many talented performers and more, 2016 is a year to be remembered.

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Marge Discovers Santa's Big Technology Secret


Even though December is his busiest month, Santa carved out some time in his schedule to chat with Acadia's Marge Murphy.

The two discussed the secret to his success: His use of inbound marketing tools and strategies. That's right, Santa uses marketing automation technology to stay connected, track engagement, and manage and target his lists. 

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How To Survive Vacation Season

It’s July in marketing. You’re either on vacation, madly prepping for vacation, or coming out of post-vacation fog. Your office is quiet as others are doing the same. Clients are AWOL too, yet you still need to keep up with their accounts. How does one get anything done during the summer months? Here are a few of the things that have my 20+ years of vacationing running smoother.

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10 Tips For Successful Spring Trade Shows

It's spring trade show time! I just returned from one and was just reminded that they aren't cheap. Let's focus on how to get the most out of our (often substantial) trade show investments.

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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