When I heard that I was going to be a sales and marketing intern, I had no idea what to expect. I was very excited yet nervous at the same time. I had always been interested in sales but, to be honest, I had never sold anything. I want to take this time to share the 5 most important things I’ve learned as a sales intern and how they will continue to help me through the rest of my internship and career.
*Image source: http://blog.admissions.illinois.edu/?p=5218Read More 3 minute read
COVID-19 has presented many obstacles and life-changing behaviors in our daily lives, and yet I am finding some positive effects on our collective business lifestyle. Many of us are experiencing remote work for the first time, and that has presented options and opportunities to hone our communication and organization skills. We’ve all had to be creative and adaptable during these rapidly-changing times, and this has led us to a variety of helpful tools. I anticipate many will retain some of today’s changes into the future, creating new ways of working and making a lasting impact as we move forward.Read More 3 minute read
Interns can be a great addition to a team if they are leveraged in the right way. They can bring new perspective, fill existing gaps on your team, and expand skills you didn't know you needed. Let's talk about how to get the peak performance out of your interns.Read More 1 minute read
If you work in manufacturing or industry, you know operations management is a fundamental part of running a successful company. But you might not be aware that in the last 10 to 15 years, the concept has become important in marketing too. Just like in manufacturing, it’s all about keeping an eye on production and workflow from start to finish, making sure teams and tasks are coordinated to achieve optimal efficiency. Along the way, procedures might be tweaked based on KPIs, budgeting, and accounting data to stay responsive to clients and adapt to the needs of a specific campaign. And of course, one of the biggest goals is gaining visibility into projects to accurately measure (and hopefully improve) return on investment or ROI.Read More 4 minute read
Have you ever gotten so wrapped up with the everyday that you forgot to take the time to appreciate what you have? I believe this is, mostly, a rhetorical question for just about anyone. It definitely is for me. My wife and I run a local small business in Dayton, OHRead More 2 minute read
We all have been bombarded with information about millennials in the workplace. A great deal of it revolving around the their expectations and behaviors. Unfortunately, I do believe they are getting a bad rap. Here at Acadia, we have been actively hiring millennials as interns for the past 5 years. I'm not saying that what we read or hear is incorrect, but more often than not, it is laced with opinions and perceptions which are not wholly accurate. Most of the time, these opinions come from, let's say, more seasoned individuals. I'm guilty as well. As business owners, we better figure out the formula. Why? Because these young professionals are the fastest growing sector of the work force and 50% of buying and sourcing decisions are being made by them.Read More 4 minute read
Slide courtesy of HubSpot Principal II Channel Consultant Oliver Baron
Acadia, a Gold HubSpot partner, was invited to attend Hubspot Partner Day 2017, our first such invitation - and it was an offer we couldn’t refuse. The intense two days of learning (yes – Partner Day is actually two days) and networking with other HubSpot partners was well worth the trip to the company’s Cambridge, Mass. HQ, despite the five hour flight delay. I returned with copious notes to share with the Acadia team so we can do an even better job of helping our customers boost their revenue.Read More 2 minute read
2016 has been an eventful year...and it seemed to go by so quickly. It's hard to believe so much was packed into such a seemingly brief amount of time. But between the Olympics, the new president of the United States, the loss of so many talented performers and more, 2016 is a year to be remembered.Read More
Even though December is his busiest month, Santa carved out some time in his schedule to chat with Acadia's Marge Murphy.
The two discussed the secret to his success: His use of inbound marketing tools and strategies. That's right, Santa uses marketing automation technology to stay connected, track engagement, and manage and target his lists.
It’s July in marketing. You’re either on vacation, madly prepping for vacation, or coming out of post-vacation fog. Your office is quiet as others are doing the same. Clients are AWOL too, yet you still need to keep up with their accounts. How does one get anything done during the summer months? Here are a few of the things that have my 20+ years of vacationing running smoother.Read More 1 minute read
Traveling this holiday? On a plane? Lucky you. Here's a story from my trip last week.
We've all been there, especially if you're in sales. Packed in like a sardine, right next to the dreaded, shall we say, "unpleasant" passenger. I'm 6'4", 245 lbs., and have a window seat on an MD88. I've got no place to go and am just trying to survive a two-hour flight next to this person who immediately showed the proverbial chip on their shoulder to be the size of the state we're departing, Texas. I'll call them "Seatmate." I've got two hours with this rather unpleasant person, who, mind you, is maybe 5'4". I've been seated next to many people my size and somehow gotten along with them just fine. But oh no, not this bugger.Read More 2 minute read