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Industrial Sales and Marketing Blog

Business News You should know

Take the guesswork out of sales by building a consistent process

10 May 2021- 3 min read
The goal of your sales process is to keep prospects moving along toward closing. Some companies use a flowchart or other...
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4 Things B2B Manufacturers Can Do to be Found by OEMs

07 May 2021- 3 min read
Let's talk about how to generate B2B leads in the manufacturing industry. Specifically, let's talk about how to generate...
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Manufacturers: How to satisfy the May 2021 Google algorithm update

30 April 2021- 5 min read
User experience (UX) is a focal point of the May 2021 Google search algorithm rollout. We read through the updates and p...
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Defining Your Sales Cycle

14 April 2021- 3 min read
If your sales department feels like it’s on a constant roller coaster with ups and downs, twists and turns, and an unpre...
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Getting Sales to Engage with Marketing in the age of Inbound Marketing

07 April 2021- 3 min read
We’ve written previously about the disconnect between marketing and sales. Here, from a sales perspective, we’ll look at...
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Sales and Marketing: Fix the Disconnect

31 March 2021- 4 min read
The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and di...
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6 Advantages of CRMs for Industrial Sales and Marketing

23 March 2021- 3 min read
As an industrial manufacturer, you have many moving parts to oversee (see what I did there?). A Customer Relationship Ma...
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Meet your new colleague, Content!

19 February 2021- 4 min read
There are always some questions when a new team member comes on board – are they up to speed on your equipment and appli...
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