When was the last time you scrutinized your sales process? Even if it’s not elaborate or formally documented in a flowchart, your company has some kind of sales process. If you’re not generating enough sales revenue, the process isn’t working. To find out why, you must break it down step by step to find the place(s) where things get stuck.Read More
We recently blogged about data terminology and several of the sources marketers use to gather insight, plan campaign strategies, and identify prospects. Today we’ll take a closer look at how to leverage some of those sources to develop useful, high quality datasets and contact lists.
When I heard that I was going to be a sales and marketing intern, I had no idea what to expect. I was very excited yet nervous at the same time. I had always been interested in sales but, to be honest, I had never sold anything. I want to take this time to share the 5 most important things I’ve learned as a sales intern and how they will continue to help me through the rest of my internship and career.
*Image source: http://blog.admissions.illinois.edu/?p=5218Read More
In my work helping companies build their businesses in the manufacturing, engineering, and technical markets, I often receive pushback about the importance of inbound, digital, and outbound sales and marketing. So many of the prospects I deal with on a day-to-day basis insist they don't need help. They tell me they know who their customers are, they are too busy to take on new business, or they get their business from referrals. Why are they so resistant to new growth strategies? As an engineer myself, I understand how my fellow engineers and industry professionals think and seek out information, but my experience on the sales and marketing side has given me some insights that I'd like share.
We hear about data analytics and data-driven decision-making in just about every industry from health care to education to manufacturing. In the world of B2B marketing and sales, companies turn to data to create buyer profiles and personas, promote new products and services, and target the best prospects. Data, and the ability to analyze and leverage it, is one of the most valuable resources companies have.
We regularly read posts on topics similar to this in hopes of finding a nugget of insight or a fresh idea to consider. Unfortunately, we don't often find anything new. So, I would like to try to change the thought paradigm a bit here. About 4 years ago, we coined a term we call Omnibound® . We already hear about and see people using the concepts we envision with Omnibound, but there didn't seem to be a common word or phrase to describe it.
Have you ever gotten so wrapped up with the everyday that you forgot to take the time to appreciate what you have? I believe this is, mostly, a rhetorical question for just about anyone. It definitely is for me. My wife and I run a local small business in Dayton, OHRead More
Think you want to do a market research survey? You’re pretty sure that your product is what the market needs, but you really don’t know. So, it’s time for a plan to find out