Industrial Sales and Marketing Blog

Business News You should know

You’ve generated leads - now what? 6 steps to creating a lead scoring strategy that converts

17 September 2020- 7 min read
All leads are not of equal importance to your Sales team. Some are ready to speak with a salesperson and purchase. Other...
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Revenue Performance Management: Time for Onboarding!

16 September 2020- 1 min read
Previously, we discussed how to acquire customers - and how to help those customers see how your products and services f...
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Inside Sales, Outside Sales, or In Between? Two sales models in flux.

10 September 2020- 4 min read
Sales work falls into two big categories: inside sales and outside sales. As the name implies, inside sales is based in ...
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Do You Know The Importance of Business Intelligence?

01 September 2020- 3 min read
For anyone involved in B2B lead generation, it’s always good to think about what you can do to get the most out of each ...
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Revenue Performance Management: Define Your Ideal Client and Find Them

13 August 2020- 3 min read
As we've outlined, there are nine steps to effective Revenue Performance Management. Let's look closer at step one. Step...
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What is lead generation? Or is there another question?

06 August 2020- 3 min read
What is lead generation?
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Where's your web traffic? It's all about staying visible online

29 July 2020- 3 min read
How’s your web traffic? It could be lower because of COVID-19 with people out of work and companies freezing capital exp...
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Making the case: CRM for manufacturers

22 July 2020- 3 min read
Does your business utilize enterprise resource planning (ERP) software? If you do, you know it gives you powerful insigh...
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