Industrial Sales and Marketing Blog

Business News You should know

Getting Sales to Engage with Marketing in the age of Inbound Marketing

07 April 2021- 4 min read
We’ve written previously about the disconnect between marketing and sales. Here, from a sales perspective, we’ll look at...
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Inbound vs Outbound Marketing: Answers to Common Questions

07 April 2021- 5 min read
B2B Questions for Industrial Business Development The primary goal of B2B lead generation is to engage with as many pote...
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Sales and Marketing: Fix the Disconnect

31 March 2021- 4 min read
The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and di...
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6 Advantages of CRMs for Industrial Sales and Marketing

23 March 2021- 3 min read
Don't have time to read the blog? Watch it instead! Why Use Customer Relationship Management Software? As an industrial ...
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Understanding the Buyer's Journey: A Simple Guide to Lead Generation

16 March 2021- 8 min read
Lead Generation Sales Funnel for Industrial Companies Ah, lead generation. A constant battle and love-hate relationship....
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Time and Timing in Lead Generation Part 1: You Gotta Nurture

09 March 2021- 3 min read
B2B Lead Generation Takes Time & Timing No matter how long you’ve been in manufacturing, you’re acutely aware that t...
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A Predictable Sales Forecast: Get Off the Roller Coaster

09 March 2021- 2 min read
How to create a B2B sales forecast A predictable sales forecast - is that even possible? We don’t often use "predictable...
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Meet your new colleague, Content!

19 February 2021- 4 min read
Content Marketing as a Strategy There are always some questions when a new team member comes on board – are they up to s...
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