Industrial Sales and Marketing Blog

Business News You should know

You’ve generated leads - now what? 6 steps to creating a lead scoring strategy that converts

17 September 2020- 7 min read

All leads are not of equal importance to your Sales team. Some are ready to speak with a salesperson and purchase. Other...

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16 September 2020- 1 min read

Previously, we discussed how to acquire customers - and how to help those customers see how your products and services f...

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10 September 2020- 4 min read

Sales work falls into two big categories: inside sales and outside sales. As the name implies, inside sales is based in ...

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01 September 2020- 3 min read

For anyone involved in B2B lead generation, it’s always good to think about what you can do to get the most out of each ...

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13 August 2020- 3 min read

As we've outlined, there are nine steps to effective Revenue Performance Management. Let's look closer at step one. Step...

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06 August 2020- 3 min read

What is lead generation?

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29 July 2020- 3 min read

How’s your web traffic? It could be lower because of COVID-19 with people out of work and companies freezing capital exp...

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22 July 2020- 3 min read

Does your business utilize enterprise resource planning (ERP) software? If you do, you know it gives you powerful insigh...

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