So, if you’ve been reading this series, you have an understanding ofwhat inbound marketing is, and you maybe even understand why you need toramp up your effortsto attract new buyers. In this post, I delve a little deeper into...
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Now that we’ve talked about the what, why and how of inbound marketing, it’s time to learn the playbook, the many tools you can use to attract prospects to your company and convert them to customers. Following these steps...
Is your manufacturing plant’s summer shutdown looming? Take this opportunity to evaluate and boost yourmarketing plan. For many manufacturers, focus on production, cost reduction and human resource issues often leave little time for lead generation. Use the next few...
You’ve just read the dreaded words, “Your BLOG is due tomorrow.” Your reaction is, “What am I going to write? This could take me hours!” Your next step might be to deploy one of the following tactics: How important...
Sales is strategic – you do things a certain way in a certain order because, based on experience, you know it works. There’s always some room to get creative and be flexible, especially ina world where buyers are often...
In my work helping companies build their businesses in the manufacturing, engineering, and technical markets, I often receive pushback about the importance of inbound, digital, and outbound sales and marketing. So many of the prospects I deal with on a...
It doesn’t matter what industry you’re in – manufacturing, technical or industrial or something else – at some point, we all need to select software for our company. If you’re looking to purchase or implement software, it’s typically because you don’t yet...
Successful sales forecasting results in increased revenue streams. We sat down with our resident sales expert,Michael Murphy, for a high level discussion into what makes sales forecasting successful.What is a sales cycle and how does it factor into sales...
You’ve probably heard of sales enablement, but you might wonder what it means exactly. I think of it this way: if you work in sales, any tools, processes, or systems you use to become more efficient and productive at...
The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and digital marketing. It’s 2021 and the world of B2B marketing and sales has been online for a while...