Don’t Lose the Remote! A Guide to Communicating with Remote Employees.

When Acadia was first starting, it was based on a remote employee model. I was not only a professional but a mother, wife, friend, and neighbor. Using my experience, I built Acadia realizing that at-home professionals, specifically women with children, had the potential to be a really valuable resource. Working remotely was mutually beneficial for both the employees and Acadia. While this model became very successful, collaboration was always a challenge. “I will never forget the day that Google Docs became available," I said, "it was a game changer for the way we could share information and collaborate.” New technologies have allowed for a greater level of communication, making it easier to grow and utilize talents from around the country. 

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How to Evaluate a B2B Marketing Agency

You’ve come to terms with the fact that you don’t have the bandwidth or capabilities to take on some of your company’s necessary marketing work.  So now what?  There are many marketing agencies that will claim to have the skills to help your company, but it's important to not just pick the first one you find. In this blog post, I'll expand on the most vital factors to keep in mind as you go through the marketing agency evaluation process.

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Helping Companies Grow and Maybe Saving the World

 

Making B2B outbound sales calls is no easy task. At Acadia, the very important people who make these outbound calls are our lead development representatives (LDRs). Each and every time an LDR sits down to work, they're faced with ever-changing scenarios and varying industries, companies and personalities. Each call is unique and could go in many different directions. They also hear "NO" a lot. 

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How to Not Get Eaten by the Big Fish: My Thoughts on Breaking Into Corporate Sales

It helped that I won the Pitch Competition at the recent Ohio River Valley Women’s Business Council (ORV-WBC) Catch the Wave Conference in Louisville, KY, but that’s not the only reason I go to this event every year.  My time with other woman professionals at this event is always time well spent. Having the opportunity to get out of the office and share learnings and knowledge refreshes the soul. I'd like to share some insight on a topic that surfaced a few times.

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The #1 Excuse Why Your Manufacturing Business Won't Grow This Year

I'm not going to give you a top 10 list. I'm just going to cut to the chase. Every 4 years I hear the same thing, the same phrase, and in my opinion, the same excuse. Well, it's happening again. "I'm going to hold/cutback on any sales and marketing spending until we see how the election turns out."  Let me ask you, how well has that strategy worked in the past? The economic winds don't change on a dime and for most small businesses we can control our future if we choose to do so. BUT, it is a state of mind. We primarily work with small businesses in the manufacturing, technology and technical space. As small businesses, we can control our destiny, but first let me remind you of a few interesting stats from the National Association of Manufacturers (NAM.org).

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Selecting and Implementing Software: 3 Easy Steps

It doesn’t matter what industry you're in - manufacturing, technical or industrial or something else - at some point, we all need to select software for our company. If you're looking to purchase or implement software, it's typically because you don’t yet have a system or you've outgrown your current software or manual processes. Whatever your case may be, there are many choices in the market today.

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3 Reflections on Business Development for Contract Manufacturing

I just returned from a national sales conference in Florida. This particular conference brings together over 200 sales and marketing professionals who focus on helping businesses in the manufacturing, industrial and technology sectors. It's always a great opportunity to share best practices, hear from guest speakers and share in both the successes and challenges we all face helping clients develop business. Over the course of three days, we immersed ourselves in role-plays and workshops. Throughout it all, a number of messages resonated, especially as they pertain to the business development goals of my clients and prospective clients in manufacturing and industrial services. Here are my three main takeaways.  

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5 Tools That Everyone in the B2B Space Should Be Using

By now, hopefully, we've all stopped writing "2015" on everything. The new year is going strong, winter's finally arrived, and we're probably all working hard to use what we learned last year. Here's what I learned - tools can make or break you in the B2B space. Tools, you say? Building a dog house? No - I'm talking about apps, programs, software, websites, and so on. After making this list at the end of 2015, I've successfully narrowed down my tool suite and am saving time and energy that I can devote to our clients.

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6 Ways to Navigate Small Business Labor Pains

Running a small business is like giving birth - except the labor pains never go away.

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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