Industrial Sales and Marketing Blog

Business News You should know

Take the guesswork out of sales by building a consistent process

10 May 2021- 3 min read
The goal of your sales process is to keep prospects moving along toward closing. Some companies use a flowchart or other...
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4 Things B2B Manufacturers Can Do to be Found by OEMs

07 May 2021- 3 min read
Let's talk about how to generate B2B leads in the manufacturing industry. Specifically, let's talk about how to generate...
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Manufacturers: How to satisfy the May 2021 Google algorithm update

30 April 2021- 5 min read
User experience (UX) is a focal point of the May 2021 Google search algorithm rollout. We read through the updates and p...
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What is lead generation? Or is there another question?

19 April 2021- 3 min read
What is B2B lead generation?
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Defining Your Sales Cycle

14 April 2021- 3 min read
If your sales department feels like it’s on a constant roller coaster with ups and downs, twists and turns, and an unpre...
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4 Key Principles that Drive Accurate Sales Forecasting

09 April 2021- 2 min read
B2B Sales Principles = Accurate Forecasting Over the years of doing both direct selling and managing sales teams, I bega...
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Is Your Client-Facing Team Looking in the Same Direction?

08 April 2021- 4 min read
B2B Customer-Facing Role Must Support Business Development A client-facing team (CFT) includes anyone in your organizati...
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What Do Industrial Buyers Want?

07 April 2021- 3 min read
4 Things B2B Prospects Want In sales, knowledge is power. You probably know your products and services inside and out, p...
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