Sales work falls into two big categories: inside sales and outside sales. As the name implies, inside sales is based in an office with the majority of prospect and customer interactions happening over the phone or email. Outside sales,...
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4 Things B2B Prospects Want In sales, knowledge is power. You probably know your products and services inside and out, pricing schedules, your top competitors, your target segments, and the best questions to ask to uncover pain points. But...
B2B Questions for Industrial Business Development The primary goal of B2B lead generation is to engage with as many potential customers as possible to increase the odds of closing more deals and increasing revenue. It follows that those potential...
Inbound? Outbound? What do they mean? How can they impact sales lead and demand generation?Keep reading. As you may know, inbound marketing involves pulling people to you via your website, relevant offers (think ebooks or webinars) or calls to...
If you’re reading this, you’re probably familiar withinboundmarketing. Inbound is indeed amazing, but I’m here to tell you that traditional “outbound” marketing still plays a big role in the B2B world! Here’s why. First, a bit of our back...
If you’re like me, you enjoy helping people. Knowing you did something that brought joy or relief to someone else puts you on cloud nine. Doing that for a client is just as gratifying. Anyone in the B2B space...
In past blogs, Marge has described therelationship between inbound and outboundwith a marriage metaphor. We know these two can, and indeed must, co-exist. But do they always get along? And even more importantly, do they function effectively together? As...
“Inbound and outbound got married and we didn’t get the invitation,” remarkedTrish Bertuzziof The Bridge Group at HubSpot’s Inbound 2014 conference.The idea of merging the two marketing strategies is as important today as it was then –Outbound hasn’t become...
I spend a great deal of time talking with clients and prospects about strategy in B2B marketing and sales. Some topics come up repeatedly, especially how to attract more web traffic using Search Engine Optimization (SEO) and Search Engine...
It helped that I won the Pitch Competition at the recent Ohio River Valley Women’s Business Council (ORV-WBC) Catch the Wave Conference in Louisville, KY, but that’s not the only reason I go to this event every year. My...