Industrial Sales and Marketing Blog

Business News You should know

Inbound and Outbound Relationship Counseling

18 June 2020- 4 min read

In past blogs, Marge has described the relationship between inbound and outbound with a marriage metaphor. We know these...

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16 June 2020- 5 min read

Sales is strategic – you do things a certain way in a certain order because, based on experience, you know it works. The...

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15 June 2020- 3 min read

It’s no secret that poor quality data costs organizations BIG DOLLARS. Being in the business of lead generation, strateg...

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05 June 2020- 6 min read

Updated May 4, 2021 Inside sales (often called remote sales) is growing in popularity. Large and small companies in the ...

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04 June 2020- 3 min read

When I heard that I was going to be a sales and marketing intern, I had no idea what to expect. I was very excited yet n...

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28 May 2020- 4 min read

We’ve talked about the importance of using a CRM as a single, central place for: Prospect and customer contact data Pipe...

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21 May 2020- 4 min read

Research from Capterra indicates that among 500 businesses surveyed, while CRM software is widely adopted among sales te...

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15 May 2020- 5 min read

Hint: it’s not as simple as a CRM is for sales and marketing automation is for marketing. Each type of software has some...

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