Industrial Sales and Marketing Blog

Business News You should know

Santa’s List and Data Elves

18 December 2013- 1 min read
Wow – here it is – mid December! Is your Christmas card list ready to go? Did you update Aunt Marge, who moved last July...
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Follow Up with Me…PLEASE: Don't Waste Trade Show Leads!

05 November 2013- 2 min read
Picture this: you’ve just returned from a trade show (as I just did). You spend three to five days at the show, total, b...
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Getting Sales to Engage with Marketing

03 October 2013- 2 min read
As a fellow sales and marketing professional, I wanted to follow up on Margery’s September blog post. Her blog focused o...
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Sales and Marketing – Fix the Disconnect

04 September 2013- 3 min read
The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and di...
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‘Inbound Marketing’ – Why Should a Company Engage?

13 July 2013- 1 min read
What’s Inbound Marketing? Why is it important? Has it replaced Outbound Marketing? Lots of questions. Lots of solutions....
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Staying Fit For Sales!

17 June 2013- 1 min read
As most of us know, a healthy, fit lifestyle leads to more energy, focus and productivity. When you are trying to grow y...
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