Industrial Sales and Marketing Blog

Business News You should know

4 Metrics Industrial Manufacturers Need from CRMs

10 February 2015- 5 min read
Blog post was updated May 4, 2021. Ok, so you're aware that a robust CRM (Customer Relationship Management) system is es...
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4 Financial Impacts of a Predictable Sales Forecast

30 January 2015- 3 min read
Question: How do you know your CRM and sales forecasting tools are working? How do you know when you have a predictable ...
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Refine and Rejoice: Celebrating Data

22 January 2015- 2 min read
Yes, I said "celebrate data." It CAN happen! My last blog discussed how you can create a smoother sales pipeline (aka sa...
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Pull the Trigger on CRM

13 January 2015- 2 min read
My past several blogs have focused on how to remove the roller coaster-effect from your sales forecast. Yes, it can be d...
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Beat the Post-Holiday Blahs

05 January 2015- 1 min read
Welcome to 2015! The excitement of a new year brings with it thoughts of new beginnings and new challenges. One of the c...
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Divide and Conquer: Segment that Data!

11 December 2014- 2 min read
As we know, a sales forecast can feel like a roller coaster ride. You can smooth out this ride with three simple steps: ...
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5 Cold Calling Tips to Ease Your Anxiety

11 November 2014- 3 min read
Even with all of the technology available at our fingertips (think marketing and salesforce automation, content marketin...
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Follow Up the 2014 Way!

04 November 2014- 3 min read
This time last year, I was staring at a spreadsheet. Fun, right? The spreadsheet contained leads we’d just acquired from...
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