You’ve probably heard of sales enablement, but you might wonder what it means exactly. I think of it this way: if you work in sales, any tools, processes, or systems you use to become more efficient and productive at...
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The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and digital marketing. It’s 2021 and the world of B2B marketing and sales has been online for a while...
Inthe last installmentof this series, we talked about the importance of metrics and analyzing data in the Revenue Performance Management (RPM) process. The next step is optimizing the cycle so the leads and the sales keep flowing. When we...
As we’ve outlined, there arenine steps to effective Revenue Performance Management.Let’s look closer at step one. Step 1: Find leads or be found by prospects. Of course you must find or be found by prospects, but first you must...
Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right content (information that resonates with that persona) to reach them. Now that you have successfully found leads (or they’ve found you) it’s...
Whether you’re just starting out or well-established, there’s a lot to think about while running a business! In this blog, I’m going to focus on revenue. It’s one of the most important factors in maintaining the health of your...
COVID-19 has presented many obstacles and life-changing behaviors in our daily lives, and yet I am finding some positive effects on our collective business lifestyle. Many of us are experiencing remote work for the first time, and that has...
Yes, I said “celebrate data.” It CAN happen! My last blog discussed how you can create a smoother sales pipeline (aka sales forecast) bypulling the triggeron a CRM. As you’ll recall, it is a process! Revisit ourblog seriesto review...
We’ve beenblogging like crazyabout CRM. Everything from prepping your data to exporting reports for your teams. Anyone can write about CRM. But what’s going on in real life? Is anyone reallycleaningandsegmentingtheir data,loading itinto a CRM and creatinguseful reportsto inform...
We’ve talked aboutthe importance of using a CRM as a single, central place for: Keeping all of these records, and keeping them in the same place (not scattered across three spreadsheets, an old Access database, and a few stacks...