Why Businesses Give Back to Their Community

What did you do this summer? Travel? Hit the pool? Now that summer is winding down, I'm reflecting on what we did, and by "we" I'm referring to the Acadia team and the surrounding business community. Let me elaborate.

Last month, we wrapped up an annual community project that we couldn’t do without the help of some very dedicated people and local businesses here in the Dayton, Ohio region. Every year, I help coordinate and implement a program called the Reds Rookie Success League of Dayton. The Reds Community Fund began this program over 10 years ago to serve inner city youth in “Reds Country,” with programs stretching from Louisville, KY to Dayton, OH. The Reds Rookie Success League is fueled 100% by volunteers.

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Serenity Now: Inbound, Outbound, Campbound

Forget about CRM, sales pipelines and even cake pops. Let's talk summer. You know - our children's vacation - the one that lasts about three months. The one us working parents strive to fill with fun while keeping one foot in the office door.

Since staying home watching your mom work isn't the coolest way for an eight-year old to spend his summer, we sprung for a 12-day summer camp. Six hours away. This marketing mom gets time to work, kid gets to run wild in the woods. Sounds like a plan!

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Happy Belated Small Business Week!

There's a lot to celebrate in May. One of my favorite celebrations is National Small Business Week, May 4-8. To honor small businesses on this week, the U.S. Small Business Administration offers webinars, timely articles and other resources for the small business. According to the SBA, "more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year." That's a big deal and it got me thinking.

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Beat the Post-Holiday Blahs

Welcome to 2015! The excitement of a new year brings with it thoughts of new beginnings and new challenges. One of the challenges I find myself facing each new year is getting past the post-holiday blahs.

You know what I mean. Between Thanksgiving and the New Year, many of us enjoy spirit-lifting togetherness with friends and family. This good cheer typically extends to the workplace as well, and we all want the feeling to go on forever.

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Staying Fit For Sales!

As most of us know, a healthy, fit lifestyle leads to more energy, focus and productivity. When you are trying to grow your business within this challenging economy, the more productive and focused you are, the greater your possibilities for success. Now, with all that said, let me share a little something that I do regularly to help me in my efforts. ‘Exercising at work.’ No, I’m not talking about morning calisthenics or a boot camp, but walking while you work.

I have come to realize that I think better, and tend to be more upbeat and motivated, when I am moving. We all know that when you exercise, your body releases endorphins, chemicals that give you that “feel good” feeling. Exercise also circulates more blood and oxygen through your brain. It makes sense that walking, or any other type of exercise, is good for you and your thought process. There you go!Walking Desk

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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