Industrial Sales and Marketing Blog

CRM: Better Than Cake Pops?

We get it. CRM and CRM reports may not be the most exciting things since cake pops. But really – why invest your time, m...

3 Amazing CRM Reports (and How to Use Them)

We've been blogging like crazy about CRM. Everything from prepping your data to exporting reports for your teams. Anyone...

CRM for Operations

CRM often goes hand-in-hand with sales. But do you realize that a CRM is much more than that? In previous blogs we discu...

CRM: What's It REALLY Mean?

I recently had the good fortune of meeting with a group of colleagues to discuss what the heck a CRM really is. We came ...

4 Metrics Industrial Manufacturers Need from CRMs

Blog post was updated May 4, 2021. Ok, so you're aware that a robust CRM (Customer Relationship Management) system is es...

Pull the Trigger on CRM

My past several blogs have focused on how to remove the roller coaster-effect from your sales forecast. Yes, it can be d...