Industrial Sales and Marketing Blog

Business News You should know

RPM: 4 Reasons You Aren’t Optimizing (But Think You Are)

05 January 2021- 3 min read

In the last installment of this series, we talked about the importance of metrics and analyzing data in the Revenue Perf...

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08 October 2020- 4 min read

Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...

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05 October 2020- 2 min read

Previously, we discussed: Finding the best targets for your solutions or products (your sales personas) Developing conte...

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17 September 2020- 8 min read

All leads are not of equal importance to your Sales team. Some are ready to speak with a salesperson and purchase. Other...

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16 September 2020- 2 min read

Previously, we discussed how to acquire customers - and how to help those customers see how your products and services f...

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13 August 2020- 4 min read

As we've outlined, there are nine steps to effective Revenue Performance Management. Let's look closer at step one. Step...

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29 July 2020- 4 min read

How’s your web traffic? It could be lower because of COVID-19 with people out of work and companies freezing capital exp...

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15 May 2020- 5 min read

Hint: it’s not as simple as a CRM is for sales and marketing automation is for marketing. Each type of software has some...

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