Industrial Sales and Marketing Blog

Business News You should know

RPM: 4 Reasons You Aren’t Optimizing (But Think You Are)

05 January 2021- 3 min read
In the last installment of this series, we talked about the importance of metrics and analyzing data in the Revenue Perf...
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Revenue Performance Management: Capturing and Tracking Those Leads!

08 October 2020- 4 min read
Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...
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Revenue Performance Management: Acquire That Customer!

05 October 2020- 2 min read
Previously, we discussed: Finding the best targets for your solutions or products (your sales personas) Developing conte...
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You’ve generated leads - now what? 6 steps to creating a lead scoring strategy that converts

17 September 2020- 8 min read
All leads are not of equal importance to your Sales team. Some are ready to speak with a salesperson and purchase. Other...
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Revenue Performance Management: Time for Onboarding!

16 September 2020- 2 min read
Previously, we discussed how to acquire customers - and how to help those customers see how your products and services f...
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Revenue Performance Management: Define Your Ideal Client and Find Them

13 August 2020- 4 min read
As we've outlined, there are nine steps to effective Revenue Performance Management. Let's look closer at step one. Step...
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Where's your web traffic? It's all about staying visible online

29 July 2020- 4 min read
How’s your web traffic? It could be lower because of COVID-19 with people out of work and companies freezing capital exp...
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Quick! What’s the difference between a CRM and marketing automation software?

15 May 2020- 5 min read
Hint: it’s not as simple as a CRM is for sales and marketing automation is for marketing. Each type of software has some...
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