Industrial Sales and Marketing Blog

Business News You should know

Don’t Lose the Remote! A Guide to Communicating with Remote Employees

27 July 2018- 3 min read
When Acadia was first starting, it was based on a remote employee model. I was not only a professional but a mother, wif...
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What Do Young Professionals Want?

07 May 2018- 4 min read
We all have been bombarded with information about millennials in the workplace. A great deal of it revolving around the ...
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The Importance of Good Questions for Lead Generation

14 March 2018- 4 min read
Although no single rule governs which questions are most effective for generating leads, your approach could make or bre...
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5 Tips for B2B Outbound Calling Success

27 February 2018- 2 min read
Prospect calling, or cold calling as it's commonly known, is not for the faint of heart. However, it can be less dauntin...
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Storytelling in the B2B World

30 November 2017- 4 min read
As a lead generation company, we're always discussing the importance of being found on the internet through SEO, bloggin...
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3 More Reflections on Business Development for Contract Manufacturing

01 November 2017- 3 min read
After my team’s visit to the latest HubSpot conference I got thinking about this post I wrote a while back. It still res...
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Manufacturing Skills Gap: Self Inflicted Or Not?

28 September 2017- 4 min read
I regularly interview our staff of lead development representatives who spend their days on the phone with the people on...
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What I Learned From Designing a New Website

20 September 2017- 5 min read
If you'd asked me four months about my knowledge of industrial website design, I most likely wouldn't have had much to s...
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