Industrial Sales and Marketing Blog

Business News You should know

Who Is Your Best Customer? Call In The CIA.

12 November 2015- 2 min read

At Acadia, every single day, we’re in the business of finding new customers for our clients. We call this lead generatio...

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21 August 2015- 2 min read

Always Be Conversing!! It's that simple. Well, maybe not THAT simple, but ABC is a good starting point! You see, I've re...

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18 May 2015- 2 min read

There's a lot to celebrate in May. One of my favorite celebrations is National Small Business Week, May 4-8. To honor sm...

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11 March 2015- 3 min read

CRM often goes hand-in-hand with sales. But do you realize that a CRM is much more than that? In previous blogs we discu...

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19 February 2015- 2 min read

I recently had the good fortune of meeting with a group of colleagues to discuss what the heck a CRM really is. We came ...

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10 February 2015- 5 min read

Blog post was updated May 4, 2021. Ok, so you're aware that a robust CRM (Customer Relationship Management) system is es...

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22 January 2015- 2 min read

Yes, I said "celebrate data." It CAN happen! My last blog discussed how you can create a smoother sales pipeline (aka sa...

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13 January 2015- 2 min read

My past several blogs have focused on how to remove the roller coaster-effect from your sales forecast. Yes, it can be d...

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