In sales, knowledge is power. You probably know your products and services inside and out, pricing schedules, your top competitors, your target segments, and the best questions to ask to uncover pain points. But that doesn’t get you far if you’re in the dark about what industrial buyers really want. After all, they’re the ones who will decide if you win the deal.Read More 3 minute read
I regularly interview our staff of lead development representatives who spend their days on the phone with the people on the front lines of manufacturing and this is what they hear over and over again: supply chain managers have to buy cheaper products overseas. They wish they could buy American, but the cost-reduction pressures on the US supply chain force companies to purchase manufactured goods overseas even though American manufacturing quality is still the best.
So, it got me really thinking about how this relates to the skills gap we all keep reading about all over the news. Go to any publication, industry news, business insider and they all say the same thing, "The US has a major problem with skilled workers to fill the ever-growing number of jobs in manufacturing." They blame education, manufacturing automation, a global supply chain, and the politics of the time. They're all right, but my question is, "What came first: the skills gap or the government policies"Read More 3 minute read
Generally, someone who's not in the marketing field views marketing as the pretty visuals, videos and advertisments that make you want to buy things.
They're not technically wrong but those who are in marketing know there's more to it than making things look nice. In my opinion, one of the more difficult sub-categories of marketing is manufacturing marketing. I only say this because as a marketer in manufacturing, you're making machines, civil structures, or technical products sound exciting. Not so easy.
When I joined Acadia, I was new to the industry, so I thought I'd take this time to reflect on the most important things I've come to learn over the last few years in the riviting and glamorous field of manufacturing marketing.Read More 3 minute read
We keep hearing that American manufacturing is dead. That it's languishing rather than flourishing. Is this really the truth? No! Despite economic ups and downs, our country has always rallied around manufacturing and successfully supported the sector. It's not dead.
What are we doing right? Understanding target markets, demand generation and promotion of capabilities leads us from from "lame to fame." Increased exposure and a better understanding produces revenue, and we all know that growth equals job creation.Read More 2 minute read
We're engineers. So, at Acadia, we love that our client base is mostly manufacturing, engineering, industrial and technical companies. For 17 years now, our primary reason for existence is and has been to generate new business leads and opportunities for those manufacturing, engineering, industrial and technical clients. Along the way, we've learned a thing or two.Read More 4 minute read