Mike Murphy

With an extensive and varied background in engineering, sales, and marketing, Mike knows how to advise our clients because he’s been where they are. He’s always looking ahead to the next goal. A natural adventurer he takes the team into the future with his strong leadership. Please don’t ever tell Mike it can’t be done. That just fuels his New York-based drive to prove you wrong. (and makes us all have to work harder) To say that Mike is a fan of baseball is an understatement. Outside of his family (he's married to Acadia's president Marge), it is his biggest passion. In the 80’s he pitched for the Indians and helps coach youth throughout the Dayton region. He also enjoys keeping up with his son who plays for the Oakland A’s and helping his daughter with her career as a certified athletic trainer. He also is a freelance (emphasize free) home repair specialist for his daughter's vintage home.
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Recent Posts

2 Smart Ways to Use Your Marketing Resources

In business, resources are always limited, which means using them wisely for the greatest return. It’s true of how you approach your production lines, employee schedules, and facilities management, and it should apply to your marketing efforts too. If you’re like many companies, you have tools, staff, and a budget in place for marketing already. But are they being used as well as they could be? Here’s our take on the smartest ways to deploy marketing resources.

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3 Steps to Fill your Sales Pipeline: Optimizing with Omnibound®

It’s a fact of business development: despite all your hard work, sometimes your sales pipeline gets low. You might be tempted to ride things out and double down on sales and marketing efforts. But does sticking with the same failing strategy ever produce different results? Over time things can really start to go awry and chip away at sales revenue: fewer leads, less prospect engagement, too many lost deals.

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SEO - An Engineer's Explanation


In my work helping companies build their businesses in the manufacturing, engineering, and technical markets, I often receive pushback about the importance of inbound, digital, and outbound sales and marketing. So many of the prospects I deal with on a day-to-day basis insist they don't need help. They tell me they know who their customers are, they are too busy to take on new business, or they get their business from referrals. Why are they so resistant to new growth strategies? As an engineer myself, I understand how my fellow engineers and industry professionals think and seek out information, but my experience on the sales and marketing side has given me some insights that I'd like share.

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Three Key Points When Deploying a New Sales and Marketing Automation Process

 

We regularly read posts on topics similar to this in hopes of finding a nugget of insight or a fresh idea to consider. Unfortunately, we don't often find anything new. So, I would like to try to change the thought paradigm a bit here.  About 4 years ago, we coined a term we call Omnibound® . We already hear about and see people using the concepts we envision with Omnibound, but there didn't seem to be a common word or phrase to describe it.

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Beyond the Bottom Line: The Price of Inconsistent Outbound Calling

Beyond the Bottom Line: The Price of Inconsistent Outbound Calling

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A Reset Can be Painful

Have you ever gotten so wrapped up with the everyday that you forgot to take the time to appreciate what you have? I believe this is, mostly, a rhetorical question for just about anyone. It definitely is for me. My wife and I run a local small business in Dayton, OH

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6 Tips for Deploying Market Research Surveys

Think you want to do a market research survey? You’re pretty sure that your product is what the market needs, but you really don’t know. So, it’s time for a plan to find out .

Market research surveys should always be a tool in your arsenal for staying on top of customer needs, changing demand, and the competitive landscape in industry. They can help you  to test an idea, evaluate the success of your plan, and are an important part of data validation.

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What Do Young Professionals Want?

We all have been bombarded with information about millennials in the workplace. A great deal of it revolving around the their expectations and behaviors. Unfortunately, I do believe they are getting a bad rap. Here at Acadia, we have been actively hiring millennials as  interns for the past 5 years. I'm not saying that what we read or hear is incorrect, but more often than not, it is laced with opinions and perceptions which are not wholly accurate. Most of the time, these opinions come from, let's say, more seasoned individuals. I'm guilty as well. As business owners, we better figure out the formula. Why? Because these young professionals are the fastest growing sector of the work force and 50% of buying and sourcing decisions are being made by them. 

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3 More Reflections on Business Development for Contract Manufacturing

After my team’s visit to the latest HubSpot conference I got thinking about this post I wrote a while back. It still resonates, but I have three more reflections that I have compiled based on the work we’ve been doing at Acadia and what I learned at INBOUND17. The sales process does not have to be complicated, but it does need to be thorough and planned out.

1. Change your sales behavior. I heard lots of statistics at INBOUND17. For me, most notably:

  •  60% of traditional sales behaviors actually hurt your chances of closing a sale -  David Hoffeld of the Hoffeld Group.
  •  80% of buyers (4 out of 5) feel that time with a sales person is time wasted – Deb Calvert of People First Productivity Solutions
  •  86% of salespeople ask ineffective questions – Tim Wackel of The Wackel Group
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Be Fierce but Graceful - and do Great Things

 If you're involved in complex sales or considered-purchase sales, you understand the challenges associated with them: 

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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