Industrial Sales and Marketing Blog

Business News You should know

Revenue Performance Management: Capturing and Tracking Those Leads!

08 October 2020- 4 min read
Previously, we delved into defining buyer personas (ideal contacts who may potentially buy from you) and using the right...
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Revenue Performance Management: Acquire That Customer!

05 October 2020- 2 min read
Previously, we discussed: Finding the best targets for your solutions or products (your sales personas) Developing conte...
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Revenue Performance Management: Time for Onboarding!

16 September 2020- 2 min read
Previously, we discussed how to acquire customers - and how to help those customers see how your products and services f...
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Inside Sales, Outside Sales, or In Between? Two sales models in flux.

10 September 2020- 4 min read
Sales work falls into two big categories: inside sales and outside sales. As the name implies, inside sales is based in ...
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Making the case: CRM for manufacturers

22 July 2020- 4 min read
Does your business utilize enterprise resource planning (ERP) software? If you do, you know it gives you powerful insigh...
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The Real Cost of Data

15 June 2020- 3 min read
It’s no secret that poor quality data costs organizations BIG DOLLARS. Being in the business of lead generation, strateg...
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Debating adoption of sales and marketing tech? Consider CRM software

21 May 2020- 4 min read
Research from Capterra indicates that among 500 businesses surveyed, while CRM software is widely adopted among sales te...
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Quick! What’s the difference between a CRM and marketing automation software?

15 May 2020- 5 min read
Hint: it’s not as simple as a CRM is for sales and marketing automation is for marketing. Each type of software has some...
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