Jessica McCann

JJessica is our inbound marketing wizard, who thrives when a client gets a great inbound lead. Her work involves using content marketing, social media marketing and search engine optimization to help her clients increase their revenue and position themselves as the subject matter experts they are. During her five years with us, Jessica has developed mad HubSpot skills and with her cartography background helps Acadia navigate the ever-changing inbound marketing landscape. Jessica will be married eighteen years this November and has one precocious ten year old boy, who motivates and inspires her daily. During her free time, Jessica enjoys forcing her family into long hikes, traveling, reading and learning just about anything. That tenacious curiosity and desire to learn is what makes her so valuable to us and our clients.
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Recent Posts

HubSpot Partner Day 2017: Key Takeaways

Slide courtesy of HubSpot Principal II Channel Consultant Oliver Baron

Acadia, a Gold HubSpot partner, was invited to attend Hubspot Partner Day 2017, our first such invitation - and it was an offer we couldn’t refuse.  The intense two days of learning (yes – Partner Day is actually two days) and networking with other HubSpot partners was well worth the trip to the company’s Cambridge, Mass. HQ, despite the five hour flight delay.  I returned with copious notes to share with the Acadia team so we can do an even better job of helping our customers boost their revenue.

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Constructing a Winning Blueprint: Analyzing and Tracking Your Marketing Efforts

If you're a manufacturer, you know that going from blueprint to delivery requires a very customized, repeatable process. Yours probably includes highly-skilled team members, technology, procedures and more. And that's how sales and marketing should work as well. There's a special sales/marketing combination that works best for each manufacturer - it isn't one size fits all. You may have the most success with trade shows, or email or phone calls - it's most likely however that you need the right blend of all of the above (and more). And like many manufacturers, you may not yet know what that special blend is.

To address the sales and marketing challenges manufacturers face, Acadia collaborated with 22 other HubSpot partners on the just-released ebook, Constructing a Winning Blueprint for 2017. It's geared toward helping you, the manufacturer, overcome your biggest marketing and sales challenges, including finding what works best for you. The section below focuses on analyzing and tracking marketing efforts. Not quite there yet? Download the full ebook for help getting started. Chapters include:

  • Prospects Can't Find You if You Don't Market to Them
  • Prioritizing Investments: Technology vs Sales vs Marketing
  • How to Remain Competitive in an Increasingly Smaller World

Now, back to analyzing and tracking...

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How To Survive Vacation Season

It’s July in marketing. You’re either on vacation, madly prepping for vacation, or coming out of post-vacation fog. Your office is quiet as others are doing the same. Clients are AWOL too, yet you still need to keep up with their accounts. How does one get anything done during the summer months? Here are a few of the things that have my 20+ years of vacationing running smoother.

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Best Times to Get Email Opened: Our Take

Marketing trends and best practices are always changing. It seems like just yesterday we were producing shiny brochures for snail mail. Then it was all email. Then email was dead. Then it wasn't. But when to send? Tuesdays used to be bad. Now they're good. 11 a.m. is best, but only on a weekday. So many rules. What's a marketer to do?

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Going for Silver the Inbound Way

"It's called inbound marketing." 

I was busy crunching sales automation data but I couldn't help listen to Mike Murphy as he introduced me to this relatively new concept - inbound marketing. Later that day we spoke with the nice folks at HubSpot, and I was really listening.  Acadia quickly became a HubSpot partner and, over the past few years, we've fully embraced the inbound philosophy. We did something different though - we stayed true to our roots (outbound sales and marketing). The combination of inbound and outbound marketing, also known as Omnibound™ marketing, has worked. And we're pleased to announce that we've achieved silver-tier partner status. Here's a synopsis of our ride so far.

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How to Survive a Data Migration

Data migration. Moving your data from one system to another. Sometimes it's just something we have to do. It's never fun, but there are ways to make it go smoothly, and ensure you don't lose anything in the process. We've worked with clients throughout their data migration processes and learned a few things. Let's walk through the steps.

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5 Tools That Everyone in the B2B Space Should Be Using

By now, hopefully, we've all stopped writing "2015" on everything. The new year is going strong, winter's finally arrived, and we're probably all working hard to use what we learned last year. Here's what I learned - tools can make or break you in the B2B space. Tools, you say? Building a dog house? No - I'm talking about apps, programs, software, websites, and so on. After making this list at the end of 2015, I've successfully narrowed down my tool suite and am saving time and energy that I can devote to our clients.

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6 Key Takeaways: HubSpot's Annual 'State of Inbound' Report

As you may know, HubSpot recently published their 7th annual State of Inbound report. They surveyed 3957 sales and marketing professionals from 150 countries and compiled their responses into meaningful, digestible, intuitive data narratives and graphics. Lucky us.

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Serenity Now: Inbound, Outbound, Campbound

Forget about CRM, sales pipelines and even cake pops. Let's talk summer. You know - our children's vacation - the one that lasts about three months. The one us working parents strive to fill with fun while keeping one foot in the office door.

Since staying home watching your mom work isn't the coolest way for an eight-year old to spend his summer, we sprung for a 12-day summer camp. Six hours away. This marketing mom gets time to work, kid gets to run wild in the woods. Sounds like a plan!

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4 Reasons Your Website Needs to Go Mobile

Your website is amazing, I realize that. But the times – they’re a changing.

To keep your wonderful viewers and stay at the top of that search results page, you need to go mobile. Here’s why.

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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