Industrial Sales and Marketing Blog

Business News You should know

Time and Timing in Lead Generation, Part 4: Getting Your Act Together

10 February 2020- 3 min read
Imagine you’ve been tasked with selecting a supplier for a custom manufacturing project. You’ve been involved with the d...
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The Importance of Good Questions for Lead Generation

14 March 2018- 4 min read
Although no single rule governs which questions are most effective for generating leads, your approach could make or bre...
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5 Tips for B2B Outbound Calling Success

27 February 2018- 2 min read
Prospect calling, or cold calling as it's commonly known, is not for the faint of heart. However, it can be less dauntin...
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Take Advantage of the Summer Shutdown to Boost Your Lead Generation

26 July 2017- 3 min read
Is your manufacturing plant's summer shutdown looming? Take this opportunity to evaluate and boost your  marketing plan....
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Is Your B2B Marketing Plan Attracting the Wrong New Leads?

11 May 2017- 2 min read
Are you getting leads only to realize (after investing time and money) they’re not exactly what you’re looking for?  Thi...
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Happy 2016! Make Your Value Known!

08 January 2016- 2 min read
Are YOUR clients aware of how much YOU do? When the Acadia team talks with our clients, we like to make sure they're awa...
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