When was the last time you forgot your phone and didn't feel like a piece of you was missing? It's hard to remember, isn't it? Mine dates back to the early 2000's when I got my first cellphone. It was a Motorola flip phone with a handful of pre-made ring tones, a few games and a camera (barely). With this great, new mobile phone power came the great responsibility of remembering to bring it places.Read More 1 minute read
Generally, someone who's not in the marketing field views marketing as the pretty visuals, videos and advertisments that make you want to buy things.
They're not technically wrong but those who are in marketing know there's more to it than making things look nice. In my opinion, one of the more difficult sub-categories of marketing is manufacturing marketing. I only say this because as a marketer in manufacturing, you're making machines, civil structures, or technical products sound exciting. Not so easy.
When I joined Acadia, I was new to the industry, so I thought I'd take this time to reflect on the most important things I've come to learn over the last few years in the riviting and glamorous field of manufacturing marketing.Read More 3 minute read
If you’re like me, you enjoy helping people. Knowing you did something that brought joy or relief to someone else puts you on cloud nine. Doing that for a client is just as gratifying. Anyone in the B2B space will tell you that delighting your clients leaves you feeling quite accomplished.
One of the first inbound projects I had the pleasure of being involved with was for a company called