Industrial Sales and Marketing Blog

Business News You should know

Manufacturers: How to satisfy the May 2021 Google algorithm update

30 April 2021- 5 min read
User experience (UX) is a focal point of the May 2021 Google search algorithm rollout. We read through the updates and p...
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You’ve generated leads - now what? 6 steps to creating a lead scoring strategy that converts

17 September 2020- 8 min read
All leads are not of equal importance to your Sales team. Some are ready to speak with a salesperson and purchase. Other...
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Crunch the Numbers to Set Achievable Goals

28 February 2020- 3 min read
We know that in the manufacturing and industrial world, setting production goals, establishing quality metrics, and crea...
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Don’t Just Search, Enable Sales with Online Databases

20 November 2019- 5 min read
Business is about building relationships between companies, but at some point you won’t know who else is out there to bu...
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Frictionless Sales and Marketing: An Operations Perspective

25 September 2019- 4 min read
If you work in manufacturing or industry, you know operations management is a fundamental part of running a successful c...
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