It’s that time of year and we are all making lists:
- Holiday Cards
- Party Invites
- Gift lists
- Grocery lists
- Year end business wrap up lists
- More lists
However, with all the lists we have, no one has lists longer and more detailed than Santa. I recently sat with him and asked him a few frank questions about how he manages his lists. You can read the transcript from our chat below...
Marge: Can you tell me how you manage your list in order to deliver the right gifts to the right children?
Santa: Ho Ho Ho - I approach it in a very systematic way. The first step is to segment the list into two categories: boys and girls. This is the only way I can begin to get some idea of how many boys and girls I need to make toys for.
OK, so Santa’s Step 1 is list segmentation. For business this might translate into a client list versus a prospect list. This segmentation tells you how many opportunities you need to be considering.
Marge: What's next, Santa?
Santa: Next we need to the filter or rank each of the boys and girls into naughty or nice. This is a really important step. If I miscategorize them, this could blow my reputation! If I give a nice girl coal or a naughty girl a gift I have just ruined the fundamental belief that I know who is naughty and nice! Ho Ho Ho!
And there you have it, Santa’s Step 2 is filtering. So – for business, we can equate this to a ranking of clients and prospects. Who are better targets or most suitable fits for our products/services? We might use A for top-tier clients or potential clients and B as a second choice.
Marge: What’s next?
Santa: We now get to assignments. I search for all of the naughty children and assign them coal. That is pretty easy, Ho Ho Ho. It doesn't take a lot of thought. The tough assignments are the nice ones. I need to research what these children have requested in their letters and enter this into my database. That way, I can assign gift-making duties to the elves. We must keep up production to meet demand!
Marge: So you're really getting into data documentation that you can act on quickly and keep your production line running efficiently.
Santa: You got it! This is critical for me, the elves and most of all for the children awaiting their gifts! Ho Ho Ho!
Marge: Great Santa. Your Step 3 is Assignments. These tasks keep you on track for production. Any organization must have a view of the sales pipeline so they can execute and deliver.
Santa: Without it, you can get very lost very quickly! For me, it results in the elves running around in circles. What a mess!
Marge: Anything else?
Santa: Yes - deliver the goods!
So let's recap.