Michele Mischler

Michele Mischler is the owner of MCM Sales Associates LLC, which is the authorized sales agency for Thomas Industrial Network, whose suite of solutions include ThomasNet.com ThomasNet NEWS, Website Solutions, SEO & Social Media compaigns.. ThomasNet.com [online version of the 100+ year old Thomas Register & Thomas Regional Print Directories] is the leading industrial destination site on the Internet. ThomasNet NEWS' mission is to deliver timely, new industrial product information covering the whole range of products from adhesives through waste handling equipment, and is the most comprehensive source of new and timely product information in the industrial marketplace. Michele and her sales team help industrial companies attract new customers through the use of various website solutions and Internet marketing/sales strategies.
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‘Inbound Marketing’ – Why Should a Company Engage?

What’s Inbound Marketing? Why is it important? Has it replaced Outbound Marketing? Lots of questions. Lots of solutions. Today’s marketing and selling environment can be pretty confusing.

Everyone agrees that selling to your customers today is becoming more challenging. Why? Because your customer is in control. They are more informed. The Internet and the digital world have given them the opportunity to find exactly what they want, when they want it. Smart companies know this and are creating strong relationships by providing good content. Content that is authoritative and has intrinsic value that keeps your company top of mind and establishes you as an industry thought leader. B2C companies got on the band wagon a while ago. B2B companies, and especially the industrial/manufacturing sector, were slower adopters…but it’s not too late to start for anyone, regardless of your company’s size.Marketing Strategies

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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