What’s Inbound Marketing? Why is it important? Has it replaced Outbound Marketing? Lots of questions. Lots of solutions. Today’s marketing and selling environment can be pretty confusing.
Everyone agrees that selling to your customers today is becoming more challenging. Why? Because your customer is in control. They are more informed. The Internet and the digital world have given them the opportunity to find exactly what they want, when they want it. Smart companies know this and are creating strong relationships by providing good content. Content that is authoritative and has intrinsic value that keeps your company top of mind and establishes you as an industry thought leader. B2C companies got on the band wagon a while ago. B2B companies, and especially the industrial/manufacturing sector, were slower adopters…but it’s not too late to start for anyone, regardless of your company’s size.Read More