If you don’t define when and how people interface with your technology and each other, you will have leads that are not fully qualified and ready to buy when they reach your sales team, and that is assuming they make it to your sales team at all.
When you define the intersection of people, process, and technology within your sales and marketing teams, you will see company growth. Marketing will have all the knowledge they need to communicate the benefits and features of your products or services. Sales will have the tools they need to consistent follow up and stay top of mind with engaged prospects. The handoff point of a lead from sales to marketing is clearly defined. All information gathered from both sales and marketing is tracked in your tools. And processes are documented for easy onboarding of new employees, or even for just the week when a vital employee takes a vacation and someone else needs to step into a role temporarily. And you can see metrics that drive strategic initiatives for the future of your company.
Sounds complicated, right?
Check out this interactive graphic that pulls together the key elements in this process:
PeopleThe right people in the right
These may include:
- Marketing team
- Sales team
If you want to talk it through with one of our experts, click here to set up a free consultation.
Many of our customers have experienced slow periods in their business. Just like poor alignment of your machinery can cause unwanted variation in your output, poor alignment of your sales and marketing teams can result in missed opportunities.
Want to learn our process for aligning teams?
"[Acadia was] able to develop a sales enablement process and playbook that takes into account a very complex sales cycle. This new process has uncovered opportunities that would have been lost to the competition."
"Acadia is a full-service organization and does what they promise. Working with Acadia was always a collaboration, and I would highly recommend them to others. There is not anything to worry about or watch out for."
- Rick Pallante, Business Development Manager