I spend a great deal of time talking with clients and prospects about strategy in B2B marketing and sales. Some topics come up repeatedly, especially how to attract more web traffic using Search Engine Optimization (SEO) and Search Engine...
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It helped that I won the Pitch Competition at the recent Ohio River Valley Women’s Business Council (ORV-WBC) Catch the Wave Conference in Louisville, KY, but that’s not the only reason I go to this event every year. My...
You’ve come to terms with the fact that you don’t have the bandwidth or capabilities to take on some of your company’s necessary marketing work. So now what? There are many marketing agencies that will claim to have the...
If you have ever heard ‘There’s gold in them there hills’ then you should be pretty excited about the title of this blog.Believe it or not, we regularly uncover gold on behalf of our clients. Ironically, they have been...
“It’s called inbound marketing.” I was busy crunching sales automation data but I couldn’t help listen to Mike Murphy as he introduced me to thisrelatively new concept – inbound marketing. Later that day we spoke withthe nice folks at...
If you work in manufacturing or industry, you know operations management is a fundamental part of running a successful company. But you might not be aware that in the last 10 to 15 years, the concept has become important...
Picture this: you’ve just returned from a trade show (as I just did). You spend three to five days at the show, total, between setup and booth duty, and you invest valuable time harvesting leads and opportunities. Your company...
When Acadia was first starting, it was based on a remote employee model. I was not only a professional but a mother, wife, friend, and neighbor. Using my experience, I built Acadia realizing that at-home professionals, specifically women with...
Business is about building relationships between companies, but at some point you won’t know who else is out there to build a relationship with. If you’re in a niche market, introducing a new product, or targeting a new customer...
The Bureau of Labor Statistics released two intriguing statistics about employee turnover: No business wants high turnover but what does that have to do with sales and marketing in the manufacturing and industrial space? We have been noticing some...