Marketing trends and best practices are always changing. It seems like just yesterday we were producing shiny brochures for snail mail. Then it was all email. Then email was dead. Then it wasn’t. But when to send? Tuesdays used to be bad. Now they’re...
Not too long ago I was talking with one of the professional sales trainers at Hubspot and it got me thinking about just how much I enjoyed their bootcamp class. It prompted me to go back and reread a blog I wrote that was...
If you’re like most in manufacturing, continuous improvement is always on your mind. You spend hours finding ways to streamline production, innovate, bring more value to your customers, increase your revenue, and on and on. One way that manufacturers realize improvement in operations is...
As interns, we are considered the “fresh eyes” of the industry. So why is it, in school, the term CRM is glossed over? We hear it in our lectures. We know the meaning of the term. Customer Relationship Management. But what does that really...
History Over the years of both doing direct selling and managing sales teams, I began to analyze why sales forecasting was so unreliable. Why could we not get to a high degree of accuracy month over month? It occurred to me that if we...
We hear about data analytics and data-driven decision-making in just about every industry from health care to education to manufacturing. In the world of B2B marketing and sales, companies turn to data to create buyer profiles and personas, promote new products and services, and...
I’ve recently been listening to a podcast series by Dave Austin. Dave is a mental performance coach who stresses the importance of narrowing down thoughts and getting “in the zone”– visualizing success, and being so focused that nothing in the world can stop you...
What Questions to Ask for B2B Industrial Marketing Research Think you want to do a market research survey? You’re pretty sure that your product is what the market needs, but you really don’t know. So, it’s time for a plan to find out. Marketresearch...
B2B Lead Generation in Manufacturing Competition is fierce today in every sector, but even more so in industrial manufacturing. Why? There’s more supply than demand and the variables demonstrated in thestatistics cited beloware hitting hard. It’s more vital than ever that we maximize every...
Why Use Customer Relationship Management Software? As an industrial manufacturer, you have many moving parts to oversee (see what I did there?). A Customer Relationship Management system (CRM) is a powerful tool for sales and marketing that helps streamline processes and increase revenue. Read...