Picture this: you’ve just returned from a trade show (as I just did). You spend three to five days at the show, total, between setup and booth duty, and you invest valuable time harvesting leads and opportunities. Your company has made a significant investment...
When Acadia was first starting, it was based on a remote employee model. I was not only a professional but a mother, wife, friend, and neighbor. Using my experience, I built Acadia realizing that at-home professionals, specifically women with children, had the potential to...
Business is about building relationships between companies, but at some point you won’t know who else is out there to build a relationship with. If you’re in a niche market, introducing a new product, or targeting a new customer base, it takes time to...
The Bureau of Labor Statistics released two intriguing statistics about employee turnover: No business wants high turnover but what does that have to do with sales and marketing in the manufacturing and industrial space? We have been noticing some interesting parallels between HR and...
The Dayton Business Journal has named Acadia Lead Management Services among the 65 fastest-growing businesses in the Dayton region. Acadia was named #34 on the list, which includes both small businesses and large corporations. Don Baker, Editor-in-Chief of the Dayton Business Journal, said “The...
Editor’s note: this blog was originally published in December 2014 and has been revised and updated in May 2020 for accuracy and comprehensiveness. Mylast blogdiscussed the problems that can arise from an inconsistent sales pipeline. I equate it to riding a roller coaster. When...
We know that in the manufacturing and industrial world, setting production goals, establishing quality metrics, and creating work instructions are a necessity. Unfortunately, it is not surprising to find companies in this space don’t treat their sales and marketing activities the same way they...
I recently had the good fortune of meeting with a group of colleagues to discuss what the heck aCRMreally is. We came up with a few acronyms: You get the drift. CRM has a pretty poor reputation and we decided to brainstorm on why....
CRM often goes hand-in-hand with sales. But do you realize that a CRM is much more than that? Inprevious blogswe discussed how CRM bridges that marketing-sales gap. It’s a record of all interactions (like marketing activities) with a contact, allowing us to track the...
B2B Business Intelligence for Lead Generation For anyone involved in B2B lead generation, it’s always good to think about what you can do to get the most out of each interaction with a prospect. Sometimes you just need to think outside the box, especially...