Business is about building relationships between companies, but at some point you won’t know who else is out there to build a relationship with. If you’re in a niche market, introducing a new product, or targeting a new customer...
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The Bureau of Labor Statistics released two intriguing statistics about employee turnover: No business wants high turnover but what does that have to do with sales and marketing in the manufacturing and industrial space? We have been noticing some...
The Dayton Business Journal has named Acadia Lead Management Services among the 65 fastest-growing businesses in the Dayton region. Acadia was named #34 on the list, which includes both small businesses and large corporations. Don Baker, Editor-in-Chief of the...
Editor’s note: this blog was originally published in December 2014 and has been revised and updated in May 2020 for accuracy and comprehensiveness. Mylast blogdiscussed the problems that can arise from an inconsistent sales pipeline. I equate it to...
We know that in the manufacturing and industrial world, setting production goals, establishing quality metrics, and creating work instructions are a necessity. Unfortunately, it is not surprising to find companies in this space don’t treat their sales and marketing...
I recently had the good fortune of meeting with a group of colleagues to discuss what the heck aCRMreally is. We came up with a few acronyms: You get the drift. CRM has a pretty poor reputation and we...
CRM often goes hand-in-hand with sales. But do you realize that a CRM is much more than that? Inprevious blogswe discussed how CRM bridges that marketing-sales gap. It’s a record of all interactions (like marketing activities) with a contact,...
B2B Business Intelligence for Lead Generation For anyone involved in B2B lead generation, it’s always good to think about what you can do to get the most out of each interaction with a prospect. Sometimes you just need to...
Marketing trends and best practices are always changing. It seems like just yesterday we were producing shiny brochures for snail mail. Then it was all email. Then email was dead. Then it wasn’t. But when to send? Tuesdays used...
Not too long ago I was talking with one of the professional sales trainers at Hubspot and it got me thinking about just how much I enjoyed their bootcamp class. It prompted me to go back and reread a...