In today’s digital-first business environment, companies have access to an incredible array of sales and marketing tools—CRMs, automation platforms, analytics dashboards, and even AI-driven insights. Yet, despite these advancements, many pipelines remain stagnant or underperforming. The reason? Tools alone don’t drive results—strategic execution does....
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Don’t Hire Blind — Start with an SEO AuditHiring your first marketing lead is a big milestone. But here’s the thing: no one person can do it all. The smartest move you can make before you even post the job? Run an SEO audit....
45 Buzzwords and Acronyms used in the Marketing, Sales and Tech Industries Marketing A 1. Awareness How well your target audience recognize your brand. High brand awareness is often categorized as “trending” or “buzzworthy”. B 2. Bounce Rate Your website’s bounce rate is the...
One of the most pressing keys to success for an industrial business is a quality sales strategy. Unfortunately, no magic sales tricks or techniques will boost your revenue overnight. Implementing a successful sales strategy takes just that — strategy. In this guide, we’re going...
One of the most pressing keys to success for an industrial business is a quality sales strategy. Unfortunately, no magic sales tricks or techniques will boost your revenue overnight. Implementing a successful sales strategy takes just that — strategy. In this guide, we’re going...
Strong alignment between sales and marketing can greatly benefit any company. Unfortunately, these two departments often tend to have contentious relationships, misunderstanding the goals of the other while pulling against each other. It would be much better for any business if these two departments...
When it comes to your digital marketing strategy, lead generation is one of the lesser known but incredibly influential elements that rarely gets the attention it deserves! In the old days, lead generation was produced by rows of cubicles and countless phones staffed by...
How’s your web traffic? It could be lower because of COVID-19 with people out of work and companies freezing capital expenditures. But a drop could also be due to how your site performs in the wake of the latest Google algorithm updates. The important...
Inside sales (often called remote sales) isgrowing in popularity.Large and small companies in the B2B world are turning to inside sales because of its numerous advantages. Read on to learn what inside sales is, the difference between inside sales vs. outside sales, examples of...
If you’d asked me four months about my knowledge of industrial website design, I most likely wouldn’t have had much to say. I had experience in B2C web design, and I thought that it would be similar,but I realized quickly that B2B websites were...