TriComB2B, a national agency focused on business-to-business marketing of technical products and services, and Acadia Lead Management Services, a company specializing in database management, lead qualification, customer relationship management (CRM) and marketing software execution, announced today they have partnered to launch Omnibound, a demand generation platform for B2B markets.

Omnibound is based on strategic content marketing approaches using the right channels for customers’ markets. Content-driven marketing programs are integrated with lead capture and qualification processes built on a CRM and marketing automation backbone.