In my last blog post, I focused on why inbound marketing is so necessary to attract new customers. In part two of this series, I focus on why inbound works and why manufacturing companies need to get in the game.
Why is Everyone Talking About Inbound Marketing?
Basically it comes down to this: Consumers buy differently today than they did even 10 years ago. Before the full adoption of the internet, buyers typically didn't have access to the amount of information they have at their fingertips today. Their journey from initial contact to sale was linear and predictable, and marketing strategies focused mainly on interruptive methods like cold calling, advertising and direct mail.
Today, it's a different story altogether. While the methods mentioned above are still viable and important, especially in the industrial space, today's buyers are well informed. The glut of information can be overwhelming, but by doing inbound marketing right and focusing on freely sharing information, your company will rise to the top of the search window. The buyer journey is no longer a straight line. It's fluid and random, and if a potential buyer doesn't see your company name often enough, it won't be "top of mind.".Read More
You’ve read (I hope) my other blogs that talk about Omnibound marketing or integrating technology into your sales and marketing efforts. Today I will share a case study on exactly how a mix of outbound marketing and inbound marketing brought a lead to fruition. A lead that could have been considered dead. All names, projects and locations have been changed to protect the innocent.Read More
We're engineers. So, at Acadia, we love that our client base is mostly manufacturing, engineering, industrial and technical companies. For 17 years now, our primary reason for existence is and has been to generate new business leads and opportunities for those manufacturing, engineering, industrial and technical clients. Along the way, we've learned a thing or two.Read More