Inbound and Outbound Got Married!

Our previous blog highlighted several great takeaways from the INBOUND 2014 conference. One such highlight was a quote by Trish Bertuzzi of The Bridge Group who stated, "Inbound and outbound got married and we didn’t get the invitation."

Let's stop here. We've mentioned inbound in a previous blog. But what do we mean by "outbound marketing?" According to HubSpot co-founder Brian Halligan, outbound marketing includes "trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing and advertising...where a marketer pushes his message out far and wide hoping that it resonates... "

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INBOUND 2014: Digital Natives, Immigrants and More

Wow! What an invigorating week at HubSpot’s INBOUND 2014 conference! Not familiar with INBOUND? Paraphrased from INBOUND.com:

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. Thousands of marketing and sales professionals from almost every industry imaginable get together in Boston to share ideas, hear from industry leaders and gain inspiring insights from speakers like Guy Kawasaki, Simon Sinek and Malcolm Gladwell. All this energy is built around one primary focus, the power of inbound and content marketing...and attracting the ideal customer.

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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