What did you do this summer? Travel? Hit the pool? Now that summer is winding down, I'm reflecting on what we did, and by "we" I'm referring to the Acadia team and the surrounding business community. Let me elaborate.
Last month, we wrapped up an annual community project that we couldn’t do without the help of some very dedicated people and local businesses here in the Dayton, Ohio region. Every year, I help coordinate and implement a program called the Reds Rookie Success League of Dayton. The Reds Community Fund began this program over 10 years ago to serve inner city youth in “Reds Country,” with programs stretching from Louisville, KY to Dayton, OH. The Reds Rookie Success League is fueled 100% by volunteers.Read More
This time last year, I was staring at a spreadsheet. Fun, right?
The spreadsheet contained leads we’d just acquired from the 2013 AMTS (Advanced Manufacturing Technology Show) in Dayton, Ohio. Acadia DOES lead generation and lead nurturing (among other things), so we know just how valuable every lead can be. Last year, I blogged on the importance of following up with all of your tradeshow leads. It can be time-consuming and frustrating!
Speaking of which, I now find myself staring at yet another spreadsheet. This one holds our 2014 AMTS leads. This one got me thinking. We DID generate revenue from last year’s AMTS leads, and will initiate similar follow-up this year (again, see my blog). This is a good thing! But what about the leads from last year that haven’t converted yet? That were interested, curious or just not ready to move forward with our products and services? They’re still valuable!