Teach Your Manufacturing Organization Inbound Marketing - Part Four

Now that we've talked about the what, why and how of inbound marketing, it's time to learn the playbook, the many tools you can use to attract prospects to your company and convert them to customers. Following these steps and techniques, you'll get content in front of your prospects and nurture them to become your customers when they're ready to buy. In honor of my professional baseball-playing son, Sean, I'll use a baseball analogy of running the bases. With inbound, just like baseball, you need to know when to act and when to hold back. This playbook will help you know when to apply certain techniques to get the run.

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Teach Your Manufacturing Organization Inbound Marketing - Part Three

So, if you've been reading this series, you have an understanding of what inbound marketing is, and you maybe even understand why you need to ramp up your efforts to attract new buyers. In this post, I delve a little deeper into how to put this philosophy in action using marketing automation. 

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Teach Your Organization Inbound Marketing - Part One

What IS Inbound Marketing Anyway?

Simply put, it's a way to attract customers with online content that addresses their specific needs and establishes your company as a trustworthy and credible one they want to do business with. Let's take a closer look, and start thinking about how to teach the concept to your organization.

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4 Easy Steps to Demand Generation - Step 3: Technology Expertise

If you've spent any time reading blogs, attending workshops or executing content-driven programs, I'm sure you've heard a key theme - present yourself as a subject matter expert in your particular area. But here's the problem: Everyone is becoming an expert. Who do you believe? Who do you follow? Who provides you with what you're looking for? It can almost be maddening. As a consumer of content on a regular basis, I love to learn. What I don't love is reading the same old blah, blah, blah. I need to learn something or I become disinterested. 

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4 Reasons Your Website Needs to Go Mobile

Your website is amazing, I realize that. But the times – they’re a changing.

To keep your wonderful viewers and stay at the top of that search results page, you need to go mobile. Here’s why.

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This blog exists to educate manufacturers, engineers and technical minds on the wonders of inbound marketing, sales enablement and more.

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