You’ve just read the dreaded words, “Your BLOG is due tomorrow.” Your reaction is, “What am I going to write? This could take me hours!”
Your next step might be to deploy one of the following tactics:
How important is the blog anyway? Who the heck reads them? Are they really necessary? I’ll answer those questions simply. Yes, everyone, and yes.Read More
This time last year, I was staring at a spreadsheet. Fun, right?
The spreadsheet contained leads we’d just acquired from the 2013 AMTS (Advanced Manufacturing Technology Show) in Dayton, Ohio. Acadia DOES lead generation and lead nurturing (among other things), so we know just how valuable every lead can be. Last year, I blogged on the importance of following up with all of your tradeshow leads. It can be time-consuming and frustrating!
Speaking of which, I now find myself staring at yet another spreadsheet. This one holds our 2014 AMTS leads. This one got me thinking. We DID generate revenue from last year’s AMTS leads, and will initiate similar follow-up this year (again, see my blog). This is a good thing! But what about the leads from last year that haven’t converted yet? That were interested, curious or just not ready to move forward with our products and services? They’re still valuable!
As a fellow sales and marketing professional, I wanted to follow up on Margery’s September blog post. Her blog focused on the disconnect between marketing and sales and stressed that we must eliminate this disconnect to ensure successful B2B initiatives. I will examine this from the sales perspective.
It is well known that in today’s digital age, content is king. We can find anything just about anywhere. We can gain insights on how to improve just about anything. But — it wasn’t always this way. The changes the information age has ushered in have made it imperative that sales engages much more closely with marketing.Read More