Originally published at http://revenue365.com/cold-calling-tips-ease-anxiety.
Even with all of the technology available at our fingertips (think marketing and salesforce automation, content marketing, lead nurturing...and the list goes on), in the B2B space we still have to pick up the phone!
No matter how much training you get, that anxiety can still come when you need to start your sales calls. You start thinking about how you’re not meeting your goal, how it reflects poorly on you, your team, and your manager, and you start to get this knot inside your chest.Read More
The dynamic between sales and marketing activities has taken a vast jump as a result of the expansion of internet and digital marketing.
In years past, marketing involved very distinct campaigns and outreach to prospective clients. Marketing was a direct mail piece, a phone call, a trade show, or an advertisement. Campaign results were not measured in detail. Sales departments were the vehicle which reinforced programs and campaigns via calls – meetings and personal interaction.Read More