Now that we've talked about the what, why and how of inbound marketing, it's time to learn the playbook, the many tools you can use to attract prospects to your company and convert them to customers. Following these steps and techniques, you'll get content in front of your prospects and nurture them to become your customers when they're ready to buy. In honor of my professional baseball-playing son, Sean, I'll use a baseball analogy of running the bases. With inbound, just like baseball, you need to know when to act and when to hold back. This playbook will help you know when to apply certain techniques to get the run.Read More
In my last blog post, I focused on why inbound marketing is so necessary to attract new customers. In part two of this series, I focus on why inbound works and why manufacturing companies need to get in the game.
Why is Everyone Talking About Inbound Marketing?
Basically it comes down to this: Consumers buy differently today than they did even 10 years ago. Before the full adoption of the internet, buyers typically didn't have access to the amount of information they have at their fingertips today. Their journey from initial contact to sale was linear and predictable, and marketing strategies focused mainly on interruptive methods like cold calling, advertising and direct mail.
Today, it's a different story altogether. While the methods mentioned above are still viable and important, especially in the industrial space, today's buyers are well informed. The glut of information can be overwhelming, but by doing inbound marketing right and focusing on freely sharing information, your company will rise to the top of the search window. The buyer journey is no longer a straight line. It's fluid and random, and if a potential buyer doesn't see your company name often enough, it won't be "top of mind.".Read More
What IS Inbound Marketing Anyway?
Simply put, it's a way to attract customers with online content that addresses their specific needs and establishes your company as a trustworthy and credible one they want to do business with. Let's take a closer look, and start thinking about how to teach the concept to your organization.Read More
Making B2B outbound sales calls is no easy task. At Acadia, the very important people who make these outbound calls are our lead development representatives (LDRs). Each and every time an LDR sits down to work, they're faced with ever-changing scenarios and varying industries, companies and personalities. Each call is unique and could go in many different directions. They also hear "NO" a lot.Read More
Are you getting leads only to realize (after investing time and money) they’re not exactly what you’re looking for? This is an all too common issue that arises from not having the right plan.
Ask your team these five questions to evaluate your plan.Read More