If you're a manufacturer, you know that going from blueprint to delivery requires a very customized, repeatable process. Yours probably includes highly-skilled team members, technology, procedures and more. And that's how sales and marketing should work as well. There's a special sales/marketing combination that works best for each manufacturer - it isn't one size fits all. You may have the most success with trade shows, or email or phone calls - it's most likely however that you need the right blend of all of the above (and more). And like many manufacturers, you may not yet know what that special blend is.
To address the sales and marketing challenges manufacturers face, Acadia collaborated with 22 other HubSpot partners on the just-released ebook, Constructing a Winning Blueprint for 2017. It's geared toward helping you, the manufacturer, overcome your biggest marketing and sales challenges, including finding what works best for you. The section below focuses on analyzing and tracking marketing efforts. Not quite there yet? Download the full ebook for help getting started. Chapters include:
Now, back to analyzing and tracking...Read More